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APPG Medicinal Cannabis Initiative

“ Short Inquiry into the case for changing the categorisation of cannabis for medicinal purposes from Schedule 1 to a more appropriate ...

Friday, 26 August 2016

APPG Launch - Help

Information on Launch Event

September is going to be HUGE for #CannabisisMedicine
* 100+ Peers and MPs launch campaign for cannabis as a medicine
#UPA publish Patient Survey
* Top UK Neurologist publishes "game-changing" study of evidence
* (Many More Exciting Details to come)

Facebook Posts/Tweets/etc - ALWAYS and Every one!

  • Follow us on Twitter: @upallianceuk
  • Like us on Facebook
  • Like all our FB posts and tweets
  • Comment on posts/tweets - this spreads the word (much wider)
  • Share posts/Retweet - spreads the word (much much wider)
  • Share posts in other groups you think are appropriate


  • LIKES – Likes are the throwaway gesture of social media. When you like the Page Update. Facebook assigns very little weight to it in the Newsfeed algorithm.
  • COMMENTS – When you comment on a Page Update, Facebook’s Newsfeed gives more weight to comments than likes. 10 TIMES BETTER!
  • SHARES – A share is the brass ring on Facebook. This is huge in terms of exposure, word-of-mouth recommendation, and credibility. Facebook assigns the most weight to shares. 100 TIMES BETTER!

Letter/MP Writing <- Click link for help - Old reason, right actions!

  • Write to your MP
    • BEFORE LAUNCH (Now)
      • Inform of APPG Launch/#EndOurPain #UPA Mike Barnes Medical Report
      • Highlight your own condition/situation
      • Ask for support
      • Ask for Face to Face Meeting
    • AFTER LAUNCH 
      • Highlight launch and all its information/initiatives
      • Highlight your own condition/situation
      • Request support for APPG and #EndOurPain
      • Ask for a statement regarding both/either
      • Ask for Face to Face Meeting
  • Newspapers/Magazines
    • Patient Stories (Pref Public but can be anonymous)
    • Articles (individual or groups?) for publication about the APPG Launch and #EndOurPain 
      • Be supportive, but can suggest that it does not go far enough for you/your group...because.....(GYO, Extracts, Choice/Range, etc.....)
    • "Have your say" sections of newspapers like (Metro, Sun, Mail, Telegraph, etc)
  • Published Articles
    • Share
    • Comment
    • Share your comment

On the day(s)

  • Tweet and post about events/activities 
    • With structure: Hashtags, Memes, Tags, wording
    • Night before launch News at 10 will have a special exclusive segment
    • Launch day will have many activities/media showings etc

Other Activities

  • Help organise UPA UK Tour and Grassroots showings (2 separate events...probably?)
    • Brighton, London, Bristol, Cardiff, Belfast, Birmingham, Sheffield, Manchester, Liverpool, Newcastle, Edinburgh, Glasgow + any others you would like to suggest
    • Ideas for improving event nights
    • Finding + booking suitable venues
    • Event Admin/Advertising/Leafletting/Posters
    • Recruiting in local area
    • Hosting event in local area
    • Become Regional Admin and recruit local help?
  • Meme Making
    • Ideas for good memes
    • Graphic Design for branded memes (#UPA #APPG #EndOurPain)
  • Video Shorts
    • Short video clips (with branding and subtitles) say 30s on why you choose cannabis for your condition - The more the merrier!
  • Blogging (Need content for brand new website due for launch soon)
    • Writing blogs about almost anything in relation to Cannabis as a Medicine
    • Writing opinion pieces about #UPA #EndOurPain, APPG Launch, Mike Barnes' report, UPA Patient Survey
      • No opinion will be censored but would strongly prefer "supportive" Eg: Brilliant and a great step forward, thanks, blah BUT: Better if, needs that, should be like this because.....etc....
  • Other website content:
    • Guides
      • GYO
      • Care Giver/Community Sharing
      • Extracts
      • Harm Reduction
      • Dosage guide
      • General consumption advice
      • Legal Advice
      • Any other ideas
  • Research for Soundbites from UK based sources
    • Politicians/Celebrities etc
    • Search Hansard/TheyWorkForYou

Be a Patient

  • We are always looking for patients willing to speak out publicly and be available for media interviews/events
  • I hate saying this, but it is just TRUE - The more emotional your story, the better. The more debilitating your illness, the better. Wheelchairs/Walking sticks all welcome! The more eloquent you are the better. The more presentable you are, the better - We put patients forward, it is (ALWAYS) the media who select who they want!
  • Particularly looking for:
    • Veterans
    • Medical Professionals
    • Elderly
    • Child
    • Mothers
    • Anyone who can demonstrate "live" the "rapid" impacts of cannabis consumption 
  • Mental Illnesses - Unique Opportunity - Maybe not at launch but v shortly afterwards
    • For the very first time, this campaign will have significant focus on the benefits of cannabis to mental health conditions, especially: PTSD and Anxiety
    • We need willing patients with these or related conditions also with broader/other mental health conditions who get benefit from cannabis to step forwards
There really has been nothing like this happen before. NOW is the time to make a difference. NOW is the time to be heard. NOW is the time to support Cannabis as a Medicine.


Jon Liebling – Political Director of United Patients Alliance


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