Information on Launch Event
September is going to be HUGE for #CannabisisMedicine
* 100+ Peers and MPs launch campaign for cannabis as a medicine
* #UPA publish Patient Survey
* Top UK Neurologist publishes "game-changing" study of evidence
* (Many More Exciting Details to come)
* 100+ Peers and MPs launch campaign for cannabis as a medicine
* #UPA publish Patient Survey
* Top UK Neurologist publishes "game-changing" study of evidence
* (Many More Exciting Details to come)
Facebook Posts/Tweets/etc - ALWAYS and Every one!
- Follow us on Twitter: @upallianceuk
- Like us on Facebook
- Like all our FB posts and tweets
- Comment on posts/tweets - this spreads the word (much wider)
- Share posts/Retweet - spreads the word (much much wider)
- Share posts in other groups you think are appropriate
- LIKES – Likes are the throwaway gesture of social media. When you like the Page Update. Facebook assigns very little weight to it in the Newsfeed algorithm.
- COMMENTS – When you comment on a Page Update, Facebook’s Newsfeed gives more weight to comments than likes. 10 TIMES BETTER!
- SHARES – A share is the brass ring on Facebook. This is huge in terms of exposure, word-of-mouth recommendation, and credibility. Facebook assigns the most weight to shares. 100 TIMES BETTER!
Letter/MP Writing <- Click link for help - Old reason, right actions!
- Write to your MP
- BEFORE LAUNCH (Now)
- Inform of APPG Launch/#EndOurPain #UPA Mike Barnes Medical Report
- Highlight your own condition/situation
- Ask for support
- Ask for Face to Face Meeting
- AFTER LAUNCH
- Highlight launch and all its information/initiatives
- Highlight your own condition/situation
- Request support for APPG and #EndOurPain
- Ask for a statement regarding both/either
- Ask for Face to Face Meeting
- Newspapers/Magazines
- Patient Stories (Pref Public but can be anonymous)
- Articles (individual or groups?) for publication about the APPG Launch and #EndOurPain
- Be supportive, but can suggest that it does not go far enough for you/your group...because.....(GYO, Extracts, Choice/Range, etc.....)
- "Have your say" sections of newspapers like (Metro, Sun, Mail, Telegraph, etc)
- Published Articles
- Share
- Comment
- Share your comment
On the day(s)
- Tweet and post about events/activities
- With structure: Hashtags, Memes, Tags, wording
- Night before launch News at 10 will have a special exclusive segment
- Launch day will have many activities/media showings etc
Other Activities
- Help organise UPA UK Tour and Grassroots showings (2 separate events...probably?)
- Brighton, London, Bristol, Cardiff, Belfast, Birmingham, Sheffield, Manchester, Liverpool, Newcastle, Edinburgh, Glasgow + any others you would like to suggest
- Ideas for improving event nights
- Finding + booking suitable venues
- Event Admin/Advertising/Leafletting/Posters
- Recruiting in local area
- Hosting event in local area
- Become Regional Admin and recruit local help?
- Meme Making
- Ideas for good memes
- Graphic Design for branded memes (#UPA #APPG #EndOurPain)
- Video Shorts
- Short video clips (with branding and subtitles) say 30s on why you choose cannabis for your condition - The more the merrier!
- Blogging (Need content for brand new website due for launch soon)
- Writing blogs about almost anything in relation to Cannabis as a Medicine
- Writing opinion pieces about #UPA #EndOurPain, APPG Launch, Mike Barnes' report, UPA Patient Survey
- No opinion will be censored but would strongly prefer "supportive" Eg: Brilliant and a great step forward, thanks, blah BUT: Better if, needs that, should be like this because.....etc....
- Other website content:
- Guides
- GYO
- Care Giver/Community Sharing
- Extracts
- Harm Reduction
- Dosage guide
- General consumption advice
- Legal Advice
- Any other ideas
- Research for Soundbites from UK based sources
- Politicians/Celebrities etc
- Search Hansard/TheyWorkForYou
Be a Patient
- We are always looking for patients willing to speak out publicly and be available for media interviews/events
- I hate saying this, but it is just TRUE - The more emotional your story, the better. The more debilitating your illness, the better. Wheelchairs/Walking sticks all welcome! The more eloquent you are the better. The more presentable you are, the better - We put patients forward, it is (ALWAYS) the media who select who they want!
- Particularly looking for:
- Veterans
- Medical Professionals
- Elderly
- Child
- Mothers
- Anyone who can demonstrate "live" the "rapid" impacts of cannabis consumption
- Mental Illnesses - Unique Opportunity - Maybe not at launch but v shortly afterwards
- For the very first time, this campaign will have significant focus on the benefits of cannabis to mental health conditions, especially: PTSD and Anxiety
- We need willing patients with these or related conditions also with broader/other mental health conditions who get benefit from cannabis to step forwards
There really has been nothing like this happen before. NOW is the time to make a difference. NOW is the time to be heard. NOW is the time to support Cannabis as a Medicine.
